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walmart.com
VS. walmart.com
Shop Walmart today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!
Global Rank
#75
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Total Visits
428.9M
Bounce Rate
49.12%
Pages per Visit
4.93
Avg Visit Duration
00:04:26
- Company
- Walmart
- Year Founded
- 1962
- Employees
- > 10001
- HQ
- United States, Arkansas, Bentonville
- Annual Revenue
- > $1B
walmart.com Traffic & Engagement Analysis
walmart.com's web traffic has increased by 12.94% compared to last month. See all traffic & engagement stats for walmart.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
428.9M
Last Month Change
12.94%
Bounce Rate
49.12%
Pages per Visit
4.93
Avg Visit Duration
00:04:26
Total Visits Last 3 Months
Compare walmart.com to:
2.6Bamazon.com
amazon.com428.9Mwalmart.com
172.6M
target.com
94.3M
costco.com
40.2M
samsclub.com
walmart.com Web Traffic by Country
Which countries sent the most traffic to walmart.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to walmart.com - click below to discover all countries
Top Countries
United States
95.25%12.62%
Canada
1.02%36.67%
India
0.62%0.65%
Mexico
0.43%5.87%
China
0.25%18.14%
Others
2.43%
walmart.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. walmart.com's audience is 45.01% male and 54.99% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female54.99%
- Male45.01%
walmart.com Competitors & Similar Sites
Reveal walmart.com top alternatives and find potential or emerging competitors. amazon.com is the website with the highest similarity score to walmart.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
walmart.com Top Traffic Sources
The top traffic source to walmart.com is Direct traffic, driving 62.55% of desktop visits last month, and Organic Search is the 2nd with 19.42% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
walmart.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to walmart.com (Desktop, worldwide)
Organic vs. Paid
Organic63.62%
Paid36.38%
Top Keywords
walmart4.6MVOL: 31,551,020$0.66walmart.com211.8KVOL: 859,500$--walmart careers155KVOL: 714,560$0.57wallmart121KVOL: 517,780$0.67walmart near me77.8KVOL: 2,662,010$0.5418.1K OthersSee more
Total Keywords18.1K
Referral Web Traffic to walmart.com
The top referral sites sending desktop traffic to walmart.com.
Category Distribution
Coupons and Rebates
19.19%Programming and Developer Software
11.47%News & Media Publishers
8.38%Marketplace
8.01%Search Engines
7.82%Other
45.14%Top Referrals
Display Advertising Traffic to walmart.com
Analysis of the top publishers sending traffic to walmart.com. Currently, there are 394 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
353
Size
300x250
Active Days
102
Size
637x358
Active Days
81
Size
728x90
See more display ads with a free trial
See moreLinks from walmart.com to Other Websites by Traffic Share
walmart.com is sending desktop traffic to 340 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Jobs and Employment
25.85%Coupons and Rebates
20.47%Ecommerce and Shopping - Other
5.07%Streaming & Online TV
3.14%Other
41.13%
Social Media Traffic to walmart.com
walmart.com gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
32
Social Network Distribution