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stuff.co.nz
VS. stuff.co.nz
breaking news and videos of today's latest news stories from around new zealand, including up to date weather, world, sport, business, entertainment, technology life and style, travel and motoring.
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Total Visits
23.5M
Bounce Rate
38.91%
Pages per Visit
3.33
Avg Visit Duration
00:04:40
- Company
- Stuff
- Year Founded
- 2000
- Employees
- 201 - 500
- HQ
- New Zealand, Wellington
- Annual Revenue
- $100M - $200M
- Industry
- News & Media Publishers
stuff.co.nz Traffic & Engagement Analysis
stuff.co.nz's web traffic has increased by 0.5% compared to last month. See all traffic & engagement stats for stuff.co.nz in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
23.5M
Last Month Change
0.5%
Bounce Rate
38.91%
Pages per Visit
3.33
Avg Visit Duration
00:04:40
Total Visits Last 3 Months
Compare stuff.co.nz to:
23.5Mstuff.co.nz
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5.7M
1news.co.nz
3.8M
tvnz.co.nz
3.1M
odt.co.nz
stuff.co.nz Web Traffic by Country
Which countries sent the most traffic to stuff.co.nz lately? Where is their core audience from? Last month New Zealand was the top country sending desktop traffic to stuff.co.nz - click below to discover all countries
Top Countries
New Zealand
89.67%1.32%
Australia
4.21%1.21%
United States
2.07%1.86%
United Kingdom
1.51%8.82%
Canada
0.26%35.12%
Others
2.29%
stuff.co.nz Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. stuff.co.nz's audience is 51.23% male and 48.77% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female48.77%
- Male51.23%
stuff.co.nz Competitors & Similar Sites
Reveal stuff.co.nz top alternatives and find potential or emerging competitors. nzherald.co.nz is the website with the highest similarity score to stuff.co.nz. Find out why - Click here to Analyze all competitors
stuff.co.nz Top Traffic Sources
The top traffic source to stuff.co.nz is Direct traffic, driving 68.01% of desktop visits last month, and Organic Search is the 2nd with 25.43% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Organic Search
Industry benchmark?
stuff.co.nz Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to stuff.co.nz (Desktop, worldwide)
Organic vs. Paid
Organic94.53%
Paid5.47%
Top Keywords
stuff548.6KVOL: 816,590$0.23stuff nz103.1KVOL: 164,960$0.20news65.8KVOL: 27,868,660$0.94stuff news32.3KVOL: 162,110$0.14www.21.9KVOL: 197,250$--13K OthersSee more
Total Keywords13K
Referral Web Traffic to stuff.co.nz
The top referral sites sending desktop traffic to stuff.co.nz.
Category Distribution
News & Media Publishers
28.89%Dictionaries and Encyclopedias
11.83%Lottery
11.42%Programming and Developer Software
6.95%Travel and Tourism - Other
4.93%Other
35.99%Top Referrals
Display Advertising Traffic to stuff.co.nz
Analysis of the top publishers sending traffic to stuff.co.nz. Currently, there are 2 publishers referring visitors.
Top Publishers
Recently Seen Display Ads
Active Days
01
Size
728x90
Active Days
01
Size
320x50
Active Days
01
Size
300x250
See more display ads with a free trial
See moreLinks from stuff.co.nz to Other Websites by Traffic Share
stuff.co.nz is sending desktop traffic to 126 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
39.23%Lottery
30.39%Decease
12.26%Social Media Networks
3.88%Real Estate
2.68%Other
11.55%
Social Media Traffic to stuff.co.nz
stuff.co.nz gets most of its social media traffic from Reddit, followed by Facebook and Youtube (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
16
Social Network Distribution