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pfizer.com
VS. pfizer.com
discover the commonalities and differences between biologics vs. biosimilars — especially when it comes to cost.
Global Rank
#38,886
12,206Showing Similarweb estimated data.
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Total Visits
1.6M
Bounce Rate
55.58%
Pages per Visit
2.04
Avg Visit Duration
00:01:37
- Company
- Pfizer
- Year Founded
- 1849
- Employees
- > 10001
- HQ
- United States, New York, New York City
- Annual Revenue
- > $1B
pfizer.com Traffic & Engagement Analysis
pfizer.com's web traffic has increased by 25.95% compared to last month. See all traffic & engagement stats for pfizer.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
1.6M
Last Month Change
25.95%
Bounce Rate
55.58%
Pages per Visit
2.04
Avg Visit Duration
00:01:37
Total Visits Last 3 Months
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pfizer.com Web Traffic by Country
Which countries sent the most traffic to pfizer.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to pfizer.com - click below to discover all countries
Top Countries
United States
48.02%11.82%
India
6.35%29.79%
Japan
4.33%8.31%
Canada
3.22%11.98%
Germany
2.69%24.3%
Others
35.37%
pfizer.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. pfizer.com's audience is 42.49% male and 57.51% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female57.51%
- Male42.49%
pfizer.com Competitors & Similar Sites
Reveal pfizer.com top alternatives and find potential or emerging competitors. merck.com is the website with the highest similarity score to pfizer.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
pfizer.com Top Traffic Sources
The top traffic source to pfizer.com is Organic Search traffic, driving 54.88% of desktop visits last month, and Direct is the 2nd with 35.59% of traffic. The most underutilized channel is Mail. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Paid Search
Industry benchmark?
pfizer.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to pfizer.com (Desktop, worldwide)
Organic vs. Paid
Organic99.79%
Paid0.21%
Top Keywords
pfizer34.2KVOL: 261,580$2.41pfizer careers10.5KVOL: 28,020$1.05pfizer jobs4.8KVOL: 10,910$0.82pfizer investor relations2KVOL: 4,010$--pfizer inc.1.9KVOL: 2,300$--7.4K OthersSee more
Total Keywords7.4K
Referral Web Traffic to pfizer.com
The top referral sites sending desktop traffic to pfizer.com.
Category Distribution
Biotechnology and Pharmaceuticals
51.88%Programming and Developer Software
12.18%Dictionaries and Encyclopedias
3.05%Health - Other
0.89%News & Media Publishers
0.75%Other
31.25%Top Referrals
Links from pfizer.com to Other Websites by Traffic Share
pfizer.com is sending desktop traffic to 42 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Programming and Developer Software
71.25%Investing
10.97%Pharmacy
2.52%Medicine
2.37%Biotechnology and Pharmaceuticals
1.42%Other
11.47%
Social Media Traffic to pfizer.com
pfizer.com gets most of its social media traffic from Linkedin, followed by Facebook and Youtube (Desktop). Engaging audiences through Facebook Messenger may reveal new opportunities
Social Networks
7
Social Network Distribution