microsoft.com
VS. microsoft.com
Global Rank
#34
1Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Total Visits
1.2B
Bounce Rate
44.3%
Pages per Visit
3.46
Avg Visit Duration
00:03:21
- Company
- Microsoft
- Year Founded
- 1975
- Employees
- > 10001
- HQ
- United States, Washington, Redmond
- Annual Revenue
- > $1B
microsoft.com Ranking by Traffic
Website ranking helps evaluate the value of a business. Over the last three months, microsoft.com's global ranking has increased from 33 to 34.
microsoft.com Traffic & Engagement Analysis
microsoft.com's web traffic has decreased by 4.53% compared to last month. See all traffic & engagement stats for microsoft.com in the past 3 months below
Total Visits
1.2B
Last Month Change
4.53%
Bounce Rate
44.3%
Pages per Visit
3.46
Avg Visit Duration
00:03:21
Total Visits Last 3 Months
Compare microsoft.com to:
microsoft.com Web Traffic by Country
Which countries sent the most traffic to microsoft.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to microsoft.com - click below to discover all countries
Top Countries
microsoft.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. microsoft.com's audience is 57.27% male and 42.73% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female42.73%
- Male57.27%
microsoft.com Target Audience
Audience interests reveal key details on the browsing interests of microsoft.com's visitors. microsoft.com's audience is interested in Games > Video Games Consoles and Accessories & news.
Top Categories
Other Visited Websites
Top Topics
Need to identify deeper audience insights?
Discover audience acquisition strategies and reveal insights on browsing behavior with Similarweb's Research Intelligence Solution.
Try it nowmicrosoft.com Competitors & Similar Sites
Reveal microsoft.com top alternatives and find potential or emerging competitors. office.com is the website with the highest similarity score to microsoft.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
microsoft.com Top Traffic Sources
The top traffic source to microsoft.com is Direct traffic, driving 56.16% of desktop visits last month, and Organic Search is the 2nd with 35.54% of traffic. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Direct
Benchmarking against your industry helps you optimize your marketing budget.
microsoft.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to microsoft.com (Desktop, worldwide)
Organic vs. Paid
Top Keywords
Want to uncover more opportunities?
Grow your traffic share per keyword and understand how SEO and PPC investments can be optimized with Similarweb's Digital Marketing Intelligence solution.
Try it nowReferral Web Traffic to microsoft.com
The top referral sites sending desktop traffic to microsoft.com.
Category Distribution
Programming and Developer Software
59.76%Computers Electronics and Technology - Other
19.55%Video Games Consoles and Accessories
4.29%News & Media Publishers
3.71%Universities and Colleges
1.59%Other
11.1%Top Referrals
Display Advertising Traffic to microsoft.com
Analysis of the top publishers sending traffic to microsoft.com. Currently, there are 553 publishers referring visitors.
Top Publishers
Recently Seen Display Ads

Active Days
518
Size
300x250

Active Days
487
Size
300x600

Active Days
354
Size
970x90
See more display ads with a free trial
See moreWant to know which competitive ads convert best?
Reveal any website's best performing ad creatives. Develop the right messaging and formats to draw high converting traffic to your site and increase your Return on Advertising Spend (ROAS) with Similarweb's Digital Marketing Intelligence solution.
Try it nowLinks from microsoft.com to Other Websites by Traffic Share
microsoft.com is sending desktop traffic to 590 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Computers Electronics and Technology - Other
47.53%Programming and Developer Software
40.63%Search Engines
5.07%Education
0.63%Video Games Consoles and Accessories
0.59%Other
5.55%Ready to optimize your SEO strategy?
Find opportunities for partner websites and sponsored content with Similarweb's Digital Marketing Intelligence Solution.
Try it nowmicrosoft.com Technology Stack
These are the website technologies, by industry, used on microsoft.com. There are a total of 152 technologies from 20 different industries installed on microsoft.com.
Ready to discover high quality prospects?
Identify what technologies a website uses to craft the perfect sales pitch, and shorten the sales cycle with the Similarweb Sales Intelligence Solution.
Try it now
Social Media Traffic to microsoft.com
microsoft.com gets most of its social media traffic from Youtube, followed by Reddit and Linkedin (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
65
Social Network Distribution