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Lead Enrichment
Keep your data fresh
Enrich your CRM with real-time or scheduled updates, ensuring your sales team always has accurate, automatically refreshed data at their fingertips. Drive efficiency, improve lead qualification, and empower reps to engage with the right accounts at the right time.
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Lead Scoring
Turn data into deals with precision
Qualify new leads using unique data insights— including traffic, engagement, and intent signals—so your sales team can focus on the highest-value leads that are most likely to convert.
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Territory planning
Build your TAM effortlessly
Similarweb helps sales leaders define their Total Addressable Market (TAM) with accuracy. Identify ideal B2B and B2C companies from a database of 21M+ online businesses, refine your ICP using 100+ filters, and segment your market with unmatched granularity.
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“What Similarweb brought was speed - targeting the right audience, determining that those prospective accounts fit within our ideal customer profile, and then leveraging that to do the actual outreach. Similarweb is a game changer for our sales team”
Matt Clark
Vice President, Growth, PCF
FAQs
How does lead scoring work?
Effective lead scoring relies on key metrics to accurately identify and segment top-performing leads from the rest.
Why is CRM enrichment important?
CRM enrichment is essential for maximizing the value of customer data and improving sales, marketing, and customer relationship management.
How can CRM enrichment improve my lead scoring?
Lead scoring relies on accurate and comprehensive data to prioritize high-value prospects. CRM enrichment enhances lead scoring by filling data gaps, improving segmentation, and refining predictive analytics. Here’s how:
What is territory planning?
Territory planning is the process of strategically dividing sales regions to optimize coverage, improve efficiency, and ensure balanced workloads among sales representatives. It helps businesses maximize revenue potential and improve customer engagement.