What is Similarweb App Audience Analytics?

App Audience Analytics gives you a deeper understanding of your app’s users by analyzing their demographics, interests, and cross-web-app affinity. With these insights, marketing teams can refine their messaging, targeting strategy, and content efforts.

Can I compare my audience with competitors?

Yes, you can benchmark your audience demographics, interests, and cross-app-web activity against competitors to identify growth opportunities.

Where does Similarweb App Audience Analytics data come from?

Our mobile app datasets utilize multiple sources that are unique to Similarweb, bringing you best-in-class app data alongside our existing desktop and mobile web data.

Home App IntelligenceApp Audience Analytics

Analyze Your App Audience and What They Care About

Gain a crystal-clear view of your app userbase and target market— their demographics, interests, and how they engage across different apps and websites.

LEADING BRANDS RELY ON SIMILARWEB'S DATA

Know your audience like never before

AUDIENCE DEMOGRAPHICS

See who’s really using your competitors' apps

Get insights into your competitors’ age and gender distribution over time and across regions. Refine your targeting, expand into new markets, and connect with the right audience.

AUDIENCE INTERESTS

Know what captures their attention

Your users don’t just stick to one app—they explore across industries. Discover which categories and brands that engage them so you can craft smarter marketing strategies.

APP-WEB AFFINITY

Uncover behavior across websites and apps

Similarweb is the only platform that connects app and web intelligence for a complete view. See which websites your app users visit, spot overlaps, and optimize your acquisition strategy.

"For competitive analysis, Similarweb is invaluable—it lets us see exactly what our competitors are doing, so we can adapt our strategy daily to maintain our edge."

Teena Shekhawat

Consulting Specialist

FAQs

App Audience Analytics gives you a deeper understanding of your app’s users by analyzing their demographics, interests, and cross-web-app affinity. With these insights, marketing teams can refine their messaging, targeting strategy, and content efforts.
Yes, you can benchmark your audience demographics, interests, and cross-app-web activity against competitors to identify growth opportunities.
Our mobile app datasets utilize multiple sources that are unique to Similarweb, bringing you best-in-class app data alongside our existing desktop and mobile web data.